Urban Gardener
I was approached by Urban Gardener (a local plant shop and landscaping business) and asked to refresh their existing logotype, and create new print collateral and social media assets. I had the pleasure of designing new business cards, gift cards, and a split-run of postcards (one with typography on the back, and the other illustrated) for them. I also created a range of social media assets, which they used to advertise workshops, sales, and events (like local plant-swaps).
![UrbanGardener_1500x900_BusinessCards-Updated.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592422766120-RXWQEWXCOEB9HDCDHUIL/UrbanGardener_1500x900_BusinessCards-Updated.jpg)
![UrbanGardener_1500x900_GiftCards-01.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592335239894-THXB3SDFLU2IEEKUZTZP/UrbanGardener_1500x900_GiftCards-01.jpg)
![UrbanGardener_1500x900_Postcards_Front-02.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592335327396-7UMHLE143SVZDPH212I7/UrbanGardener_1500x900_Postcards_Front-02.jpg)
![UrbanGardener_1500x900_Postcards_Front-01.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592335333186-ZPOXAV7P9FV6H9LAKED1/UrbanGardener_1500x900_Postcards_Front-01.jpg)
![UrbanGardener-4x6_Postcard_UpdatedInformation_Back.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592423293206-2A0C5677GDLPV1MPXFH6/UrbanGardener-4x6_Postcard_UpdatedInformation_Back.jpg)
![ErinMcPhee_UrbanGardener_SocialMockup-01.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592335386451-H6VL2MHKFKCY9SYOLBR2/ErinMcPhee_UrbanGardener_SocialMockup-01.jpg)
![ErinMcPhee_UrbanGardener_SocialMockup-Ordering-01.jpg](https://images.squarespace-cdn.com/content/v1/5ee8fd0036334b681e296f59/1592424274123-3LVTY1O014RKY627VW81/ErinMcPhee_UrbanGardener_SocialMockup-Ordering-01.jpg)
Client: Urban Gardener
Illustrations: Erin McPhee